This article applies to Contextual Commerce. (Looking for Classic Commerce documentation?)
Understanding the Difference Between Stores and Storefronts
FastSpring uses the terms "Store" and "Storefront" (among others) to refer to certain components of your account. Although the terms are similar, they have different meanings.
A newly-created FastSpring account comes with a Store already created for a faster and easier setup. The Store incorporates your products and offers and controls what happens before, during and after the order. You can have any number of Stores for your account, but many FastSpring clients find they only need a single Store. If you need to add additional Stores, please contact firstname.lastname@example.org for assistance.
If you are migrating your current Store to the Enterprise Platform, your account will have a new Store added to the dashboard.
When is it a good idea to create a new Store?
As with a brick-and-mortar store, Storefronts give you a range of possibilities in grouping, presenting and selling your products. The default Storefront will use a default Theme, "Foundation", to display your products and related offers. It is ready for use right from the start. You can easily customize a Storefront to resemble your website or tweak its behavior using a simple set of available adjustments. You can also create any number of Storefronts within a Store by either "copying" a Storefront or creating one from scratch.
For more information, see When Should You Use Multiple Storefronts?.
What's a "path"?
Each Storefront is available by a direct link which consists of the domain containing your vendor name and a "path". Your default Storefront will be accessible as http://<company name>.onfastspring.com and all additional Storefronts will add a "path" - a word (or a few). For example, if your company name was "example", then a Storefront created for a Christmas special might have a link of https://example.onfastspring.com/christmas - in this case "christmas" is a "path". For more information on linking to your Storefronts, see Storefront URLs.
In this example, the "Christmas" Storefront might contain product variations with discounts specifically created for this Storefront. Linking to this Storefront allows your visitors to purchase items with discount while your regular Storefront remains intact.