Product Price Settings

Last modified March 27, 2017

In the Dashboard interface for editing products, bundles and subscriptions, the Pricing field lets you specify the amount(s) to be charged when purchasers buy the selected product, bundle or subscription. Setting up pricing works the same way for products as it does for bundles; setting up pricing for subscriptions is necessarily different, since deferred and/or recurring payments may be involved.

Any discussion of product pricing should also take into consideration Currencies, Conversions and Taxes.

To set pricing for products and bundles

  1. While viewing the details of the product or bundle for which you want to set pricing, click anywhere in the Pricing field. The Pricing popup window will open. 
  2. In the Unit Price field, enter the product's price in at least the field of the base currency for your Store (usually USD).

    Note

    If the base currency for your Store is not USD, you must also enter the price in USD. When the base currency is not USD, the USD price will default to $0.00 until you override it.


    Unit Price section of the Pricing popup window

    1. Prices entered in USD will have sales tax added to them where appropriate, based on the purchaser's location.
    2. Prices entered in EUR will have VAT deducted from them where appropriate, based on the purchaser's location, so be sure to enter a price large enough to offset the expected average VAT amount. Purchasers in countries with VAT will pay only the price specified in EUR; VAT will not be added to the purchaser's order subtotal. Instead, the VAT amount will be deducted from the amount your account earns for the transaction.
    3. Any currency field left blank here will still be available to customers who select their country via the Country and Language selector on the Storefront (unless you have chosen to suppress the selector on your Storefront), via automatic currency conversion.
    4. See Currencies, Conversions and Taxes for more information about currencies, automatic conversions, and VAT and sales tax.
  3. In the Default Quantity field, enter the quantity that will be added to the cart when a purchaser selects this item.

    Default Quantity section of the Pricing popup window

    1. The Editable radio button is selected by default. If you leave this selected, purchasers will be able to change the quantity being purchased.
    2. Selecting the Locked radio button will prevent purchasers from changing the quantity at purchase time. They would only be able to purchase the Default Quantity in each transaction. The total price paid by purchasers for this product or bundle would be equal to the Default Quantity multiplied by the Unit Price.
    3. Selecting the Hidden radio button will remove the Quantity field from the checkout process entirely, so it will not even be visible (or changeable) for customers.

      Example of changing the Default Quantity

      As an example of when you might not use a Default Quantity of 1, if you wanted to create a three-license pack for a software product, you would enter 3 in this field. In that case you would also select the Locked radio button; you would presumably have a separate product record or a product variation that allowed the purchase of a single quantity.
  4. The Discounted Price section contains optional fields that allow you to offer quantity-based discounts as well as temporary (or permanent) discounts off the Unit Price specified above.
    1. If you want to enter discount amounts (or percentages) based on the quantity being purchased, select the Use Volume Discount check box. The field configuration will automatically change to allow you to configure the quantities that must be included in a single order to receive the discount.

      Use Volume Discount section of the Pricing popup window
    2. The Percent Off drop-down selector lets you specify whether the discounts will be percent-based or will be specific amounts. With Percent Off selected, you can enter a discount percentage up to 100% (if you enter more than 100%, it will automatically be reduced to 100% upon saving your changes). If you want to provide specific discount amounts, click the drop-down selector and choose Amount Off. The field configuration will change again, to allow you to enter the discount amount in each currency supported by your Store.

      Use Volume Discount section of the Pricing popup window, with Amount Off selected
    3. In the quantity field beneath the Percent Off / Amount Off selector, enter the minimum quantity that the purchaser must be ordering in order to receive the discount. Orders with a lower quantity for this product will not receive the discount.
    4. Optionally, click + Add Quantity to specify one or more additional quantity thresholds at which the discount per quantity will increase. For example, you might offer a $5.00 discount off each quantity for purchasers who purchase 2 or more, and a $7.50 discount off each when purchasers buy 5 or more.
    5. If you do not select the Use Volume Discount check box, you might still want to offer a temporary or permanent discount for the product or bundle.
      1. As an example, you might want to offer temporary reduced pricing for a promotional event.
      2. As another example, you might want to enter a discount that will not be temporary if you are editing the pricing for a product variation that will be offered with a discount as a cross-sell with other products.
    6. The Amount Off / Percent Off selector still applies and lets you control how the discount will be set even when Use Volume Discount is unchecked.
    7. If you want to specify a limited date range for a temporary discount, select the check box labeled Limit Discount Availability Dates. The field configuration will change to allow you to specify the beginning and end dates.

      Date Limitations section of the Pricing popup window
    8. Optionally click the Start Date, Start Time, End Date and/or End Time fields and specify dates and times from the built-in date and time selectors. You are not required to specify all four values. The discount percentage or amount entered above will not be available before the Start Time on the Start Date, nor after the End Time on the End Date. Outside of the specified date range, the discount will be ignored and the normal pricing for the product or bundle will be used.
    9. In the Reason field, you can optionally enter a purchaser-facing explanation for the discount. For example, if you are configuring a temporary discount for a holiday promotion, you might enter Holiday Sale! in this field. If your Store supports multiple languages, you can click the language drop-down and enter the explanation in each supported language.
    10. When you are done with all fields in the Pricing popup window, click SAVE at the bottom right-hand corner to save your changes.

For information about setting pricing and other settings for subscriptions, please see Subscription Pricing.